Let's explore new ways to use “search data.” We’ll talk through sources, which data to pull, and how to use it to arrive at ...

John Mueller's answer on content length challenged assumptions and encouraged a different approach to content strategy.

A study finds Google's AI overviews provide misleading or inaccurate information in 43% of finance-related searches.

Google will remove the sitelinks search box in November due to declining usage. Search rankings are unaffected.

Google expands Travel Feeds in Search Ads, allowing hotel advertisers to display more detailed information in search results ...

Brands rely on SEO best practices, endless checklists of issues to fix, and have access to more data and insights than ever before. Yet, many still fail to gain stakeholder buy-in and unlock the ...