Apple reportedly conducted internal studies showing Apple Intelligence is two years behind ChatGPT, but that may not matter.

Apple CEO Tim Cook has been on Nike's board for almost 20 years, and now he has to help guide the major sports brand through ...

Apple CEO Tim Cook said he continues to apply Steve Jobs' leadership lessons, including hiring people that challenge him.

Ahead of it rolling out to users, Tim Cook says that Apple Intelligence is already changing lives — including his own.

Apple Intelligence will make its debut later this month, much later than other companies like Google. That's OK, says Apple ...

The Cupertino, California-based tech giant unveiled its AI initiative, Apple Intelligence, this past June. While OpenAI ...

The Wall Street Journal's Ben Cohen this summer interviewed Apple CEO Tim Cook about the Vision Pro, innovation, Apple ...

A new iPad lineup wasn’t the only thing on Tim Cook’s mind when he introduced the tablets from Apple Inc.’s California ...

AI isn't just an upgrade or a possible selling point for Apple CEO Tim Cook. It is, instead, revolutionary. In a Sunday ...

The CEO of the world’s most valuable company led two of the biggest product launches of his tenure this year—and believes ...

IDC recently estimated that iPhone shipments rose 3.5% in the third quarter, and analysts are optimistic about holiday sales ...

Republican U.S. presidential candidate Donald Trump said he received a call from Apple CEO Tim Cook over concerns about the ...